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social media marketing ...
Powerful Strategies To Promote Your Business
 Social Networking - Web 2.0 applications to drive web traffic to your business and build brand. |
Self proclaimed Internet marketing experts and web site designers will lead you to believe Internet marketing is different than traditional marketing – that what works for main stream businesses will not work on the web.
Why would business savvy individuals and professionals lend them their ear when the answer to successfully marketing on the Internet is already part of their conventional business practices?
Some of these self serving individuals have invented new fandangled hi-tech words to impress, confuse or misdirect? As an example, Internet marketers on the Internet define social media in a variety of ways.
“Social media is the production, consumption and exchange of information through online social interactions and platforms.”
“At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. They use words such as participation, collective, transparency, independence, persistence and emergence”.
Are you kidding me!!
No matter what words they invent, it is still NETWORKING, plain and simple!
Whether they call it social media marketing, social networking, social bookmarking, blogging, or link exchange, it’s still networking.
Successfully marketing your web site on the Internet is no different than marketing your business or your profession in the traditional marketing business world.
You attend events, your local Chamber of Commerce, Leads Group, Kiwanis or Rotary club, why?
You attend these networking organizations to network in a personal face to face atmosphere. Politicians do it, savvy business owners and professionals do it. It’s called "Schmoozing" – introducing, meeting, and establishing rapport.
How is it any different than the social networking sites like MySpace, Facebook, LinkedIn and Twitter (a Micro Blog) or media-sharing sites like YouTube and Flickr? They basically utilize the same real world networking method but in a different format.
No matter how you look at it,
whether you network online or off, both methods allows you to nurture new business relationships.
Few politicians, businesses owners or professionals can succeed without some form of networking.
They understand that every opportunity you have to make a connection, builds a network of individuals over time. These individuals can eventually help you in some way - provide quality referrals (word of mouth) or even become clients.
People do business with friends… where an affinity and mutual trust has been cultivated.
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